Business Mission Statement

“A mission statement is a key tool that can be as important as your business plan.” The book states that “A statement of the organization’s purposes—what it wants to accomplish in the larger environment.” Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 39 Upper Saddle River, NJ: Prentice Hall, 2000. Print  Creating a mission statement is very important when it comes to defining your brand and business. While some companies drive to define their missions the book states “Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs.” Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 39 Upper Saddle River, NJ: Prentice Hall, 2000. Print

Mission statements are something that household brands like Google and Amazon not only have, but live up to, to ensure their brand and value they have in the competitive marketplace. To ensure you have a great business plan you not only want to state the service that the company is offering, but define the way the relationship was established between your market and consumers. Most companies aim directly for the PR, they want to come off as a great brand, but to become a great believable brand, you must sell it with meaning. While bringing the Phileas Fogg brand to a new crowd in a new atmosphere that’s not your local grocery store, we felt that it was best to show and highlight that anyone can feel that they are traveling with Phileas Fogg and want to continue the journey by trying to locate the limited edition snacks. With introducing our consumers to the exotic, shareable bar snack that is filled with flavors that are appealing to bar-goers both male and female is a goal we can achieve and continue bringing in more consumers.