Target Market Strategy

With careful consideration and researching both male and females, it was important to us that our product was going to have to be entertaining, delicious, and shareable to get both men and woman interested in our Phileas Fogg brand. “Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.” Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 57 Upper Saddle River, NJ: Prentice Hall, 2000. Print
Phileas Fog’s Ceviche Taco rolls will be served to all those who wish to indulge in a lightly spicy and tangy snack that pairs perfectly with tequila and can kick up the fiesta level. We decided to market our product to men in their mid-20 to early 30’s because this target of men in this specific age group is the age group where men are still going out and trying to attract the opposite sex. To market to woman we would also market to woman in their mid-20 to early 30’s because of the same reason, going out equals finding someone new.

“In an increasingly connected world, people at all levels of the marketing system must work together to implement marketing strategies and plans.”

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 57 Upper Saddle River, NJ: Prentice Hall, 2000. Print
 With our product perfectly pairing well with tequila, this would also be an asset to bar’s in purchasing our product because this would lead the target market to purchase tequila to drink with their Phileas Fog’s Ceviche Taco rolls to spark the curiosity and seeing if the taco rolls really do enhance the natural flavors of the tequila. With more men buying tequila shots of the good stuff vs. a regular beer, this conducts gross profits increasing in the bar setting.