Objective

After developing our mission statement, it is important for a set of business and marketing objectives to be created to ensure that our overall goal is met. Using an example based on a skin care brand known as Kohler the book stated “To increase its market share, Kohler might increase its products’ availability and promotion in existing markets and expand business via acquisitions.”
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 42 Upper Saddle River, NJ: Prentice Hall, 2000. Print
 Objectives may include establishing a target market to place more emphasis on our consumers or even a supplier that may provide benefits to our company. “Each broad marketing strategy must then be defined in greater detail.”
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 42 Upper Saddle River, NJ: Prentice Hall, 2000. Print  For our Phileas Fogg brand to expand and gain the popularity, we plan to draw attention by using an advertising campaign that will help bring awareness of our brand as an exotic, healthier, bar snack vs. compared to other party snack brands. Our company would use print ads and place it in Men’s magazines like Men’s Health, GQ Gentlemen's Quarterly, and Esquire to specifically reach men in their mid-20’s to early 30’s. To market to woman we would also place print ads in Cosmopolitan, Elle, and Glamor to reach the attention of woman also in their mid-20 to early 30’s. To get into the spirit of the product and Mexican cantina theme we would launch our product just a few weeks before everyone’s favorite drinking day, “Cinco de Mayo”.