When it came to planning and developing out the business and research and
involving the company’s strengths and weaknesses, a strong and solid
advertising plan was established in creating relationships with our consumers
that the company and brand can only get. “Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives.” Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 54 Upper Saddle River, NJ: Prentice Hall, 2000. Print
Showing our weaknesses is realistic
reality in highlighting the variables that we can control and account on to the
best of our ability. After creating and developing our Phileas Fogg brand, we
have managed to come up with a broad analysis that is true to the company and
show us as a true company.
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 54 Upper Saddle River, NJ: Prentice Hall, 2000. Print Our strengths include an original idea that has fully mixed and joined into the party snack market as well as tying with the large range of suppliers that will allow us to expand the popularity of our brand by offering different flavored snacks that are featuring different countries and cities. Our weaknesses for the company include the lack of brand recognition compared to other highly known snack products with the lack of not overly advertising social media, radio ads, and or commercials the snack industry is known for having. The main opportunity for our brand is not only attracting a large target market due to the various foreign-inspired shareable party snacks that our brand can produce, but to maintain that loyal clientele.
“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T).”
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 54 Upper Saddle River, NJ: Prentice Hall, 2000. Print Our strengths include an original idea that has fully mixed and joined into the party snack market as well as tying with the large range of suppliers that will allow us to expand the popularity of our brand by offering different flavored snacks that are featuring different countries and cities. Our weaknesses for the company include the lack of brand recognition compared to other highly known snack products with the lack of not overly advertising social media, radio ads, and or commercials the snack industry is known for having. The main opportunity for our brand is not only attracting a large target market due to the various foreign-inspired shareable party snacks that our brand can produce, but to maintain that loyal clientele.
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