Price

When it came to finding the right balance about pricing and selling our product vs. to what our competitors price their product at was challenging. The book states that the price should be a reflection of what the customer thinks is a good value.
“The company can offer greater customer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices.”
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 53 Upper Saddle River, NJ: Prentice Hall, 2000. Print

 believe that when it came to selling our Phileas Fog’s Ceviche Taco rolls
in cantinas, customers would be willing to pay $4.75 for a 1.52 oz. container made of cardboard and metal ends all coming from recycled material, that is carefully carrying their soon to be taco rolls because we are not only selling a shareable party snack, but also the experience of Phileas Fogg as your wing man.  “Once the company has chosen a desired position, it must take strong steps to deliver and communicate that position to target consumers.”Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 53 Upper Saddle River, NJ: Prentice Hall, 2000. Print With our product carefully delivering our adventure story inside the container, this can lead to a conversation starter with the opposite sex. With these taco rolls being limited edition, it will also spark interest with customers wanting to try them before they sell out and again sparking the curiosity to see if it does indeed perfectly pair well with Mexico’s finest tequila.