“Just like manufacturing businesses, good service firm’s use
marketing to position themselves strongly in chosen target markets.”
Armstrong, Gary, and Philip Kotler. Marketing: An
Introduction. Pg. 223 Upper Saddle River, NJ: Prentice Hall, 2000. Print
“These and other service firms establish their positions
through traditional marketing mix activities. However, because services differ
from tangible products, they often require additional marketing approaches.”
Armstrong, Gary, and Philip Kotler. Marketing: An
Introduction. Pg. 223 Upper Saddle River, NJ: Prentice Hall, 2000. Print
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