Product

We believe that our Phileas Fog’s Ceviche Taco rolls
will be the new shareable party snack that will have everyone reaching for it.“Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customer.” Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 208 Upper Saddle River, NJ: Prentice Hall, 2000. Print  With it perfectly pairing well with tequila by enhancing the natural tequila flavors with the lightly spicy and salty flavors coming from the taco roll, our product will not only be a conversation starter for men to use while approaching woman in the cantina, it will be shareable and just might give one the confidence in approaching the opposite sex.
“When developing products, marketers first must identify the core customer value that consumers seek from the product. They must then design the actual product and find ways to augment it in order to create this customer value and the most satisfying customer experience."

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 211 Upper Saddle River, NJ: Prentice Hall, 2000. Print We decided to embrace the Mexican culture because not only does everyone love a good fiesta, but it is a culture that it known for its fiery passion. Developing a chip rolled into a taquito style embraces Mexican dishes, but comes with a twist by also infusing another famous Mexican dish ceviche. These Phileas Fog’s Ceviche Taco rolls bursts with a lightly spicy spices and tangy flavors such as; jalapenos, limes, cilantro, and Pico de Gallo that would put a spicy new spin on bar food in Mexican cantina theme bars. With our product being made with zero tans-fat, zero cholesterol, and a medium to high salt intake to absorb all the tasty tequila, this will draw attraction from both and woman who trying to watch their weight, but can rely on the taco rolls to absorb their alcohol intake so they don’t end up feeling too bloated.