Monday, May 16, 2016

Week 7 EOC: The Pitch

When it comes the famous infinite bar setting, finding a delicious treat that satisfies both  man and female and that can be shareable can be a challenge. With much consideration, Phileas Fogg's Ceviche Taco Rolls are the new popular snack. The book states that "A product is "anything that can be offered to the market for attention, acquisition, use, or consumption, that might satisfy a want or need." While absorbing the consumed alcohol, these delicious, lightly spicy and tangy rolls encourage both men and woman to drink and eat more. With the rolls having tangy flavors and spices from jalapeno, limes, cilantro, and Pico de Gallo these rolls pair   perfectly with tequila while enhancing the natural flavors from the tequila.

"A product is "anything that can be offered to the market for attention, acquisition, use, or consumption, that might satisfy a want or need."
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Upper Saddle River, NJ: Prentice Hall, 2000. Print.
 
While embracing my Mexican culture I plan to develop a chip rolled into a taquito style that bursts with lightly spicy spices and tangy flavors such as; jalapenos, limes, cilantro, and Pico de Gallo  that would put a spicy new spin on bar food in Mexican cantina theme bars. Popular Mexican dishes such as ceviche, are seasoned into the rolled taquito chips and form an tasty blend of spicy, salty, and a little sweet that would surely be a hit in any cantina. Our product would be made with zero trans-fat and zero cholesterol, which could draw attention from women trying to keep an eye on their weight. With establishing our brand from scratch, our design and packaging would be a top priority for us. Our product would be sold in a 1.52 oz. container made of cardboard and metal ends all coming from recycled material, featuring our Phileas Fogg in his hot air balloon wearing a sombrero and Mexico City's Metropolitan Cathedral in the background.



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