Target Market Strategy

With careful consideration and researching both male and females, it was important to us that our product was going to have to be entertaining, delicious, and shareable to get both men and woman interested in our Phileas Fogg brand. “Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.” Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 57 Upper Saddle River, NJ: Prentice Hall, 2000. Print
Phileas Fog’s Ceviche Taco rolls will be served to all those who wish to indulge in a lightly spicy and tangy snack that pairs perfectly with tequila and can kick up the fiesta level. We decided to market our product to men in their mid-20 to early 30’s because this target of men in this specific age group is the age group where men are still going out and trying to attract the opposite sex. To market to woman we would also market to woman in their mid-20 to early 30’s because of the same reason, going out equals finding someone new.

“In an increasingly connected world, people at all levels of the marketing system must work together to implement marketing strategies and plans.”

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 57 Upper Saddle River, NJ: Prentice Hall, 2000. Print
 With our product perfectly pairing well with tequila, this would also be an asset to bar’s in purchasing our product because this would lead the target market to purchase tequila to drink with their Phileas Fog’s Ceviche Taco rolls to spark the curiosity and seeing if the taco rolls really do enhance the natural flavors of the tequila. With more men buying tequila shots of the good stuff vs. a regular beer, this conducts gross profits increasing in the bar setting.    

SWOT Analysis

When it came to planning and developing out the business and research and involving the company’s strengths and weaknesses, a strong and solid advertising plan was established in creating relationships with our consumers that the company and brand can only get. “Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives.” Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 54 Upper Saddle River, NJ: Prentice Hall, 2000. Print

Showing our weaknesses is realistic reality in highlighting the variables that we can control and account on to the best of our ability. After creating and developing our Phileas Fogg brand, we have managed to come up with a broad analysis that is true to the company and show us as a true company.

“Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T).”

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 54 Upper Saddle River, NJ: Prentice Hall, 2000. Print  Our strengths include an original idea that has fully mixed and joined into the party snack market as well as tying with the large range of suppliers that will allow us to expand the popularity of our brand by offering different flavored snacks that are featuring different countries and cities. Our weaknesses for the company include the lack of brand recognition compared to other highly known snack products with the lack of not overly advertising social media, radio ads, and or commercials the snack industry is known for having. The main opportunity for our brand is not only attracting a large target market due to the various foreign-inspired shareable party snacks that our brand can produce, but to maintain that loyal clientele.

Objective

After developing our mission statement, it is important for a set of business and marketing objectives to be created to ensure that our overall goal is met. Using an example based on a skin care brand known as Kohler the book stated “To increase its market share, Kohler might increase its products’ availability and promotion in existing markets and expand business via acquisitions.”
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 42 Upper Saddle River, NJ: Prentice Hall, 2000. Print
 Objectives may include establishing a target market to place more emphasis on our consumers or even a supplier that may provide benefits to our company. “Each broad marketing strategy must then be defined in greater detail.”
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 42 Upper Saddle River, NJ: Prentice Hall, 2000. Print  For our Phileas Fogg brand to expand and gain the popularity, we plan to draw attention by using an advertising campaign that will help bring awareness of our brand as an exotic, healthier, bar snack vs. compared to other party snack brands. Our company would use print ads and place it in Men’s magazines like Men’s Health, GQ Gentlemen's Quarterly, and Esquire to specifically reach men in their mid-20’s to early 30’s. To market to woman we would also place print ads in Cosmopolitan, Elle, and Glamor to reach the attention of woman also in their mid-20 to early 30’s. To get into the spirit of the product and Mexican cantina theme we would launch our product just a few weeks before everyone’s favorite drinking day, “Cinco de Mayo”. 

Business Mission Statement

“A mission statement is a key tool that can be as important as your business plan.” The book states that “A statement of the organization’s purposes—what it wants to accomplish in the larger environment.” Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 39 Upper Saddle River, NJ: Prentice Hall, 2000. Print  Creating a mission statement is very important when it comes to defining your brand and business. While some companies drive to define their missions the book states “Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs.” Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Pg. 39 Upper Saddle River, NJ: Prentice Hall, 2000. Print

Mission statements are something that household brands like Google and Amazon not only have, but live up to, to ensure their brand and value they have in the competitive marketplace. To ensure you have a great business plan you not only want to state the service that the company is offering, but define the way the relationship was established between your market and consumers. Most companies aim directly for the PR, they want to come off as a great brand, but to become a great believable brand, you must sell it with meaning. While bringing the Phileas Fogg brand to a new crowd in a new atmosphere that’s not your local grocery store, we felt that it was best to show and highlight that anyone can feel that they are traveling with Phileas Fogg and want to continue the journey by trying to locate the limited edition snacks. With introducing our consumers to the exotic, shareable bar snack that is filled with flavors that are appealing to bar-goers both male and female is a goal we can achieve and continue bringing in more consumers.

Week 7 EOC: The Pitch

When it comes the famous infinite bar setting, finding a delicious treat that satisfies both  man and female and that can be shareable can be a challenge. With much consideration, Phileas Fogg's Ceviche Taco Rolls are the new popular snack. The book states that "A product is "anything that can be offered to the market for attention, acquisition, use, or consumption, that might satisfy a want or need." While absorbing the consumed alcohol, these delicious, lightly spicy and tangy rolls encourage both men and woman to drink and eat more. With the rolls having tangy flavors and spices from jalapeno, limes, cilantro, and Pico de Gallo these rolls pair   perfectly with tequila while enhancing the natural flavors from the tequila.

"A product is "anything that can be offered to the market for attention, acquisition, use, or consumption, that might satisfy a want or need."

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Upper Saddle River, NJ: Prentice Hall, 2000. Print.

 

While embracing my Mexican culture I plan to develop a chip rolled into a taquito style that bursts with lightly spicy spices and tangy flavors such as; jalapenos, limes, cilantro, and Pico de Gallo  that would put a spicy new spin on bar food in Mexican cantina theme bars. Popular Mexican dishes such as ceviche, are seasoned into the rolled taquito chips and form an tasty blend of spicy, salty, and a little sweet that would surely be a hit in any cantina. Our product would be made with zero trans-fat and zero cholesterol, which could draw attention from women trying to keep an eye on their weight. With establishing our brand from scratch, our design and packaging would be a top priority for us. Our product would be sold in a 1.52 oz. container made of cardboard and metal ends all coming from recycled material, featuring our Phileas Fogg in his hot air balloon wearing a sombrero and Mexico City's Metropolitan Cathedral in the background.

Week 6 EOC: Me X 3

Everyone has a scent that they refer to as “their” scent; mine would be Flora by Gucci in Glamorous Magnolia. It is a soft, floral scent that bursts with a fusion of peony and magnolia. It’s the perfect fragrance for spring and spring happens to be my favorite season. To me this scent is very charming, romantic, and optimistic and who doesn’t want all that in their lives. Every day when I get ready, I remember I can’t leave without spritzing my Flora; it reminds that no matter where I am or what I’m doing, I can stop and smell the flowers.

Burt’s Bees is a brand that I enjoy and would recommend to everyone. When I use Burt’s Bees products, I know I’m getting something that is natural and providing my skin with the best ingredients. My lips are delicate and to keep them from getting chapped, I use Burt’s Bees Wild Cherry Lip Balm. This lip balm is made with cherry oil, coconut oil, beeswax, sunflower seed oil, and rosemary leaf extract. With ingredients like this, Burt’s Bees can guarantee that this lip balm is 100 percent natural and most importantly, free from animal testing. It’s skin-friendly, life-friendly, and 100 percent for me.

Every day I’m always on the go, whether I’m going to school, work, or just walking my dogs, I know it’s important to always have water with me. Living in Las Vegas, we all know that’s impossible to leave a water bottle in your car for five minutes and still expect it to be cold. For almost thirty dollars, I decided to purchase something known as a Hydro Flask. Hydro Flask is an insulated water bottle that is made from high quality food grade 18/8 stainless steel. Sounds fancy right? Well not only is it BPA free, but Hydro Flask will keep your drink at your preferred temperature for hours, and I mean hours. So if you like your hot’s hot and cold’s cold, get yourself a Hydro flask and like me, you’ll take it everywhere you go.

Week 5 EOC: Social Networks and Job Hunting

"While I wish every company used Monster, social is a solution that many people are using"

Light, Joe. "Recruiters Troll Facebook for Candidates They Like." The Wall Street Journal. N.p., n.d. Web.

"To say Apple is hot just doesn't do the company justice"

"Life Comes at You Fast"

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Upper Saddle River, NJ: Prentice Hall, 2000. Print.

Reading this article was another reinsurance that it is about networking and who you know when it comes to landing a job. The article stated that candidates tend to value referrals from their connections on Facebook more than reaching out to someone new by LinkedIn or any other job searching website. This also showed that social media is not only dominating in marketing, political views, and so on, but also in job hunting. In today’s digital age social media is everywhere and almost everyone is on it. With companies posting on twitter, Facebook, and or Instagram they know their postings will be seen, that including’s post about hiring and or job fairs. The article stated that in addition to posting jobs and videos of current employees on its Facebook page, the company has recruiters and other employees find user groups and join discussions. With Facebook dominating in the social media platform, I believe it has and or already is rivaling against traditional job boards because one, money is time and two, we all know almost everyone has a Facebook page. In June, the application now has nearly 800,000 monthly users, according to AppData.com, with results like these why would any company waste time to post job post anywhere else?